Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /

Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /

Gorde:
Xehetasun bibliografikoak
Egile korporatiboa: University of Auckland. Dept. of Marketing, Australia New Zealand Marketing Educators' Conference
Beste egile batzuk: Martin, Andrea M., Starr, Richard G.
Formatua: Conference Proceeding Liburua
Hizkuntza:English
Argitaratua: Auckland, N.Z. : Dept. of Marketing, University of Auckland, [1996].
Gaiak:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.
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040 |a NZNB  |b eng  |c NZNB 
050 4 |a HF5411  |b .J65 1996 
082 0 4 |a 658.8  |2 21 
245 0 0 |a Joining forces to expand marketing knowledge :  |b 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /  |c edited by Andrea M. Martin & Richard G. Starr, Jnr. 
246 3 4 |a Australia New Zealand Marketing Educators' Conference 
246 3 7 |a Proceedings of the 1996 Australia New Zealand Marketing Educators' Conference 
260 |a Auckland, N.Z. :  |b Dept. of Marketing, University of Auckland,  |c [1996]. 
300 |a 2 v. (xxiv, 904 p.) :  |b ill. ;  |c 30 cm. 
500 |a Forty-five papers. 
504 |a Includes bibliographical references. 
506 |a Distribution limited to marketing educators. 
650 0 |a Marketing  |v Congresses. 
650 0 |a Marketing  |x Study and teaching  |v Congresses. 
700 1 |a Martin, Andrea M. 
700 1 |a Starr, Richard G. 
710 2 |a University of Auckland.  |b Dept. of Marketing. 
711 2 |a Australia New Zealand Marketing Educators' Conference,  |d (1996 :  |c University of Auckland) 
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