ARF guidelines for audience researh on business publications /

ARF guidelines for audience researh on business publications /

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Bibliografske podrobnosti
Corporate Authors: Business Advertising Research Council. Business Audience Measurements (BAM) Committee, Advertising Research Foundation
Format: Knjiga
Jezik:English
Izdano: New York, N.Y. : Advertising Research Foundation, c 1988.
Teme:
Advertising.
Marketing research.
Readership surveys.
Audiences > Research.
Mass media > Audiences > Research.
Opis
Opis knjige/članka:Prepared by the Business Audience Measurement Committee.
Fizični opis:27 p.

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