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| LEADER |
01083cam a2200313 a 4500 |
| 001 |
c000189210 |
| 003 |
CARM |
| 005 |
20051208133557.0 |
| 008 |
880707s1989 caua b 001 0 eng |
| 010 |
|
|
|a 88020643
|
| 019 |
1 |
|
|a 5949639
|5 LACONCORD2021
|
| 020 |
|
|
|a 0534097804
|
| 035 |
|
|
|a (OCoLC)18257567
|5 LACONCORD2021
|
| 040 |
|
|
|a LC
|b eng
|c LC
|d VDU
|
| 050 |
0 |
0 |
|a HF5825
|b .J46 1989
|
| 082 |
0 |
0 |
|a 659.13/2
|2 20
|
| 100 |
1 |
|
|a Jewler, A. Jerome.
|
| 245 |
1 |
0 |
|a Creative strategy in advertising /
|c A. Jerome Jewler.
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a Belmont, Calif. :
|b Wadsworth,
|c c1989.
|
| 300 |
|
|
|a xiii, 370 p. :
|b ill. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Wadsworth series in mass communication
|
| 500 |
|
|
|a Includes index.
|
| 504 |
|
|
|a Bibliography: p. 365-366.
|
| 650 |
|
0 |
|a Advertising copy.
|
| 650 |
|
0 |
|a Advertising layout and typography.
|
| 852 |
8 |
|
|b CARM
|h A2:AM38B0
|i F00338
|p 0265246
|f BK
|
| 999 |
f |
f |
|i d9ed97e9-a721-5e2c-874c-b0b50d3a2459
|s 8b7eb6c9-b5c9-5403-a9b8-b7fdcabd527a
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e F00338
|f A2:AM38B0
|h Other scheme
|i book
|m 0265246
|