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A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968 /

A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968 /

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Detalhes bibliográficos
Autor Corporativo: American Marketing Association
Outros Autores: Cox, Keith K. (Keith Kohn), Enis, Ben M. (Ben Melvin), 1942-
Formato: Livro
Idioma:English
Publicado em: Chicago : American Marketing Association, 1968.
coleção:Series - American Marketing Association ; no. 27
Assuntos:
Marketing > Congresses.
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