Cranfield research papers in marketing & logistics, 1973/1974.
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Bradford, West Yorkshire :
MCB (European Marketing & Customer Studies) for the authors,
1975.
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| Subjects: |
| Item Description: | "This volume contains the first five Cranfield Research Papers in Marketing Logistics Studies which report on ... projects undertaken either at or in association with the Cranfield School of Management" |
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| Physical Description: | 252 p. in various pagings : ill. ; 24 cm. |
| Bibliography: | Includes bibliographies. |