Cranfield research papers in marketing & logistics, 1973/1974.

Guardat en:
Dades bibliogràfiques
Autor corporatiu: Cranfield School of Management
Format: Llibre
Idioma:English
Publicat: Bradford, West Yorkshire : MCB (European Marketing & Customer Studies) for the authors, 1975.
Matèries:
LEADER 01575nam a2200277 a 4500
001 c000193232
003 CARM
005 20021203043200.0
008 850621s1975 enka b 00000 eng d
019 1 |a 3835867  |5 LACONCORD2021 
035 |a (OCoLC)217257406  |5 LACONCORD2021 
040 |a NUN  |c NUN 
082 1 |a 658.8  |2 19 
245 0 0 |a Cranfield research papers in marketing & logistics, 1973/1974. 
260 |a Bradford, West Yorkshire :  |b MCB (European Marketing & Customer Studies) for the authors,  |c 1975. 
300 |a 252 p. in various pagings :  |b ill. ;  |c 24 cm. 
500 |a "This volume contains the first five Cranfield Research Papers in Marketing Logistics Studies which report on ... projects undertaken either at or in association with the Cranfield School of Management" 
504 |a Includes bibliographies. 
505 0 |a Distribution and retailing in the eighties / David Walters -- Power in distribution channels / Ian Wilkinson -- Advertising resource allocation / David Corkindale ... [et al.] -- Containerisation-its corporate impact / Mark Wronski -- Marketing educational effectiveness / Donald Cowell -- The European customer in a technological society / Gordon Wills. 
650 0 |a Marketing. 
650 0 |a Marketing  |x Management. 
650 0 |a Business logistics. 
710 2 |a Cranfield School of Management. 
852 8 |b CARM  |h A2:AO15G0  |i C08283  |p 0301852  |f BK 
999 f f |i 22ae13a6-1950-5bcb-a621-3ad783ab331c  |s eb8bc125-48ed-5c9e-ae53-9cfbef573270 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e C08283  |f A2:AO15G0  |h Other scheme  |i book  |m 0301852