Cranfield research papers in marketing & logistics, 1973/1974.
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| Format: | Book |
| Language: | English |
| Published: |
Bradford, West Yorkshire :
MCB (European Marketing & Customer Studies) for the authors,
1975.
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Table of Contents:
- Distribution and retailing in the eighties / David Walters
- Power in distribution channels / Ian Wilkinson
- Advertising resource allocation / David Corkindale ... [et al.]
- Containerisation-its corporate impact / Mark Wronski
- Marketing educational effectiveness / Donald Cowell
- The European customer in a technological society / Gordon Wills.