The present and potential linkages between the microtheoretical notions of behavioral science and the problem of advertising : a proposal for a research system.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stanford, Calif.,
1969.
|
| Subjects: |
| Item Description: | Processed. A paper to appear in The behavioral and management sciences in marketing; ed. by H.Davis and A.Silk. |
|---|