The present and potential linkages between the microtheoretical notions of behavioral science and the problem of advertising : a proposal for a research system.
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| Format: | Książka |
| Język: | English |
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Stanford, Calif.,
1969.
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| Hasła przedmiotowe: |
| Deskrypcja: | Processed. A paper to appear in The behavioral and management sciences in marketing; ed. by H.Davis and A.Silk. |
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