The present and potential linkages between the microtheoretical notions of behavioral science and the problem of advertising : a proposal for a research system.

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Bibliographic Details
Main Author:	Ray, Michael L.
Format:	Book
Language:	English
Published:	Stanford, Calif., 1969.
Subjects:	Advertising > Research. Marketing research.


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100	1		\|a Ray, Michael L.
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500			\|a A paper to appear in The behavioral and management sciences in marketing; ed. by H.Davis and A.Silk.
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650		0	\|a Marketing research.
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