Comparing simulation procedures with direct measurements of the media : speech before the Twelfth Annual Conference Advertising Research Foundation, New York Hilton Hotel, Oct.6, 1966 /

Comparing simulation procedures with direct measurements of the media : speech before the Twelfth Annual Conference Advertising Research Foundation, New York Hilton Hotel, Oct.6, 1966 /

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Bibliographic Details
Main Author: Simmons, W. R.
Format: Book
Language:English
Published: N.Y. : W.R.Simmons & Associates Research Inc., 1966.
Subjects:
Advertising > Simulation Methods.
Advertising, Magazine.
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