Threshold and wearout in advertising /

Salvato in:
Dettagli Bibliografici
Autore principale: Corkindale, David, 1941-
Altri autori: Newall, John
Natura: Libro
Lingua:English
Pubblicazione: Cranfield, Bedford : Cranfield Institute Press, 1977.
Serie:Cranfield research papers in marketing and logistics. Sessi
Soggetti:
LEADER 00892nam a22002171 4500
001 c000202739
003 CARM
005 20021125002000.0
008 851113s1977 enk 0 eng d
019 1 |a 55198073  |z 4128148  |5 LACONCORD2021 
035 |a (OCoLC)4624690  |5 LACONCORD2021 
100 1 |a Corkindale, David,  |d 1941- 
245 1 0 |a Threshold and wearout in advertising /  |c by David Corkindale in association with John Newall. 
260 |a Cranfield, Bedford :  |b Cranfield Institute Press,  |c 1977. 
440 0 |a Cranfield research papers in marketing and logistics. Sessi 
650 0 |a Advertising  |x Evaluation. 
700 1 |a Newall, John. 
852 8 |b CARM  |h A2:AO09G0  |i C08290  |p 0302511  |f BK 
082 0 4 |a 659.1 
999 f f |i 0487e5f8-be3c-5686-87e2-fe7ea441dce8  |s 903767e5-964c-5661-902e-1c4e1d9147ed 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e C08290  |f A2:AO09G0  |h Other scheme  |i book  |m 0302511