Managing new products : a quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications.
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Cranfield, Beds. :
Cranfield Institute Press for the School of Management,
[1975?]
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| الموضوعات: |
| وصف مادي: | 84-126 p. |
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