Managing new products : a quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications.

保存先:
書誌詳細
第一著者: Midgley, David
フォーマット: 図書
言語:English
出版事項: Cranfield, Beds. : Cranfield Institute Press for the School of Management, [1975?]
主題:
LEADER 00887nam a2200205ra 4500
001 c000202749
003 CARM
005 20021125002000.0
008 851113s1975 enk 00000 eng d
019 1 |a 4128190  |5 LACONCORD2021 
035 |a (OCoLC)2063990  |5 LACONCORD2021 
100 1 |a Midgley, David. 
245 1 0 |a Managing new products :  |b a quantitative theory of new product adoption based on the effectiveness of interpersonal and media communications. 
260 |a Cranfield, Beds. :  |b Cranfield Institute Press for the School of Management,  |c [1975?] 
300 |a 84-126 p. 
650 0 |a New products. 
650 0 |a New products  |x Mathematical models. 
852 8 |b CARM  |h A2:AO09G0  |i C08290  |p 0302508  |f BK 
999 f f |i 9634067c-0a44-53c6-9c20-1b305caac153  |s ca8113af-3e73-5c0d-9844-dcb4509278e0 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e C08290  |f A2:AO09G0  |h Other scheme  |i book  |m 0302508