Perspectives for research in marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berkeley :
Institute of Business and Economic Research, University of California,
1965.
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| Series: | IBER special publications
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| Subjects: |
| Item Description: | A publication of the Institute of Business and Economic Research, University of California. At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley. |
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