APA (7th ed.) Citation

Webster, F. E. (1965). New directions in marketing: Proceedings of the 48th National Conference. American Marketing Assoc..

Chicago Style (17th ed.) Citation

Webster, Frederick E. New Directions in Marketing: Proceedings of the 48th National Conference. Chic.: American Marketing Assoc., 1965.

MLA (8th ed.) Citation

Webster, Frederick E. New Directions in Marketing: Proceedings of the 48th National Conference. American Marketing Assoc., 1965.