Mass media /
Wedi'i Gadw mewn:
Prif Awdur: | |
---|---|
Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
London ; New York :
Routledge,
1994.
|
Cyfres: | Key ideas
|
Pynciau: |
Tabl Cynhwysion:
- Ch. 1. Audiences. The media and 'their' public. The uses of media. How audiences form
- Ch. 2. Contents. Information. Relaxation. Conflict and negotiation
- Ch. 3. Media makers. Strategies. Networks. Professionals.