Mass media /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
London ; New York :
Routledge,
1994.
|
| Edice: | Key ideas
|
| Témata: |
Obsah:
- Ch. 1. Audiences. The media and 'their' public. The uses of media. How audiences form
- Ch. 2. Contents. Information. Relaxation. Conflict and negotiation
- Ch. 3. Media makers. Strategies. Networks. Professionals.