Mass media /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
London ; New York :
Routledge,
1994.
|
| Cyfres: | Key ideas
|
| Pynciau: |
Tabl Cynhwysion:
- Ch. 1. Audiences. The media and 'their' public. The uses of media. How audiences form
- Ch. 2. Contents. Information. Relaxation. Conflict and negotiation
- Ch. 3. Media makers. Strategies. Networks. Professionals.