Contemporary strategy analysis : concepts, techniques, applications /
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cambridge, MA :
Blackwell,
1995.
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| Edição: | 2nd ed. |
| Assuntos: |
Sumário:
- I. Fundamentals of Strategic Management. 1. The Concept of Strategy. 2. A Framework for Strategy Analysis
- II. The Analysis of Industry and Competition. 3. Analyzing the Industry Environment. 4. Intra-industry Analysis: Segmentation, Strategic Groups, and Competitor Appraisal
- III. The Analysis of Competitive Advantage. 5. Analyzing Resources and Capabilities. 6. The Nature and Sources of Competitive Advantage. 7. Cost Advantage. 8. Differentiation Advantage. 9. Competitive Advantage and Industry Evolution. 10. Competitive Advantage in Technology-Intensive: Industries and the Management of Innovation. 11. Competitive Advantage in Mature Industries
- IV. Corporate Strategy. 12. The Scope of the Firm: Vertical Integration. 13. Strategy Formulation and Implementation in Global Industries. 14. Diversification Strategy. 15. Managing the Multibusiness Corporation.