International business strategy and administration /
שמור ב:
| מחבר ראשי: | |
|---|---|
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Cambridge, Mass. :
Ballinger,
c1982.
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| מהדורה: | 2nd ed. |
| נושאים: |
תוכן הענינים:
- Environmental context of MNC strategy--Economic bases resource transmission and global unification--Interaction with host societies--Innovation--Nation state--Nationalism--Caterpillar Tractor Business code--Strategy formulation--Product policy and R&D--Logistic production and supply system--Operating methods of foreign affiliates: production, marketing, and industrial relations--
- Financial flow system--Control and ownership--Composite strategy models--Administration--Organization--Organizational structure--Staffing--Managerial process.