Cita APA (7th ed.)

Aaker, D. A. (1988). Developing business strategies (2nd ed.). Wiley.

Cita Chicago (17th ed.)

Aaker, David A. Developing Business Strategies. 2nd ed. New York: Wiley, 1988.

Cita MLA (8th ed.)

Aaker, David A. Developing Business Strategies. 2nd ed. Wiley, 1988.