Developing business strategies /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1988.
|
| Edition: | 2nd ed. |
| Series: | Wiley series on marketing management
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| Subjects: |
| Physical Description: | xv, 364 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0471602965 : |