Descriptive and normative approaches to marketing accounting : a contrast in a competitive industry /

Descriptive and normative approaches to marketing accounting : a contrast in a competitive industry /

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Bibliographic Details
Main Author: Ratnatunga, Janek
Corporate Authors: University of Melbourne. Dept. of Accounting and Business Law, University of Melbourne. Programme in Finance
Other Authors: Hooley, Graham J., Pike, R.
Format: Book
Language:English
Published: Parkville, Vic. : University of Melbourne, Dept. of Accounting and Business Law and Programme in Finance, 1987.
Series:Working papers in accounting, business law and finance ; no. 8702A
Subjects:
Accounting.
Marketing.
Description
Physical Description:46 p. ; 30 cm.
Bibliography:Bibliography: p. 45-46.
ISBN:0868396397 :

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