Descriptive and normative approaches to marketing accounting : a contrast in a competitive industry /

Descriptive and normative approaches to marketing accounting : a contrast in a competitive industry /

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Detalles Bibliográficos
Autor principal: Ratnatunga, Janek
Autores Corporativos: University of Melbourne. Dept. of Accounting and Business Law, University of Melbourne. Programme in Finance
Otros Autores: Hooley, Graham J., Pike, R.
Formato: Libro
Lenguaje:English
Publicado: Parkville, Vic. : University of Melbourne, Dept. of Accounting and Business Law and Programme in Finance, 1987.
Colección:Working papers in accounting, business law and finance ; no. 8702A
Materias:
Accounting.
Marketing.
Descripción
Descripción Física:46 p. ; 30 cm.
Bibliografía:Bibliography: p. 45-46.
ISBN:0868396397 :

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