APA (7th ed.) Citation

James, B. G. S. (1972). Integrated marketing (Revised and abridged ed.). Penguin.

Chicago Style (17th ed.) Citation

James, Bertram George Samuel. Integrated Marketing. Revised and abridged ed. Harmondsworth,: Penguin, 1972.

MLA (8th ed.) Citation

James, Bertram George Samuel. Integrated Marketing. Revised and abridged ed. Penguin, 1972.

Warning: These citations may not always be 100% accurate.