Integrated marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harmondsworth, :
Penguin,
1972.
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| Edition: | Revised and abridged ed. |
| Series: | Pelican library of business and management.
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| Subjects: |
| Physical Description: | viii, 403 p. ; 18 cm. |
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| Bibliography: | Bibliography: p. 394-399. |
| ISBN: | 0140214143 |