Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications [by] Philip Zimbardo and Ebbe B. Ebbesen.

Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications [by] Philip Zimbardo and Ebbe B. Ebbesen.

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Bibliographic Details
Main Author: Zimbardo, Philip G.
Other Authors: Ebbesen, Ebbe B.
Format: Book
Language:English
Published: Reading, Mass., : Addison-Wesley Pub. Co. [1969]
Subjects:
Attitude change.
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