Business research for decision making /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth,
c1993.
|
| Edition: | 3rd ed. |
| Series: | Series in management
The Series in marketing |
| Subjects: |
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| 040 | |a TOC |b eng |c TOC |d TOC | ||
| 050 | 0 | 0 | |a HD30.4 |b .D38 1993 |
| 082 | 0 | 0 | |a 658.4/03/0072 |2 20 |
| 100 | 1 | |a Davis, Duane, |d 1950- | |
| 245 | 1 | 0 | |a Business research for decision making / |c Duane Davis, Robert M. Cosenza. |
| 250 | |a 3rd ed. | ||
| 260 | |a Belmont, Calif. : |b Wadsworth, |c c1993. | ||
| 300 | |a xvi, 622 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a Series in management | |
| 440 | 4 | |a The Series in marketing | |
| 504 | |a Includes bibliographical references (p. 545-563) and index. | ||
| 505 | 2 | |a Ch. 1. The Role of Business Research in the Decision-Making Process -- Ch. 2. Scientific Inquiry -- Ch. 3. Secondary Data Collection in Business Inquiry -- Ch. 4. Problem and Proposal Development and Evaluation -- Ch. 5. Fundamentals of Research Design -- Ch. 6. Foundations of Measurement -- Ch. 7. Scaling and Instrument Design -- Ch. 8. Sampling Design -- Ch. 10. Model Building: Selection and Use -- Ch. 11. Basic Data Preparation and Analysis -- Ch. 12. Analysis of Variance and Regression Techniques -- Ch. 13. Advanced Multivariate Analysis -- Ch. 14. Ethical Considerations in Business Research -- Ch. 15. Research Reporting -- Ch. 16. Evaluation of Business Research -- Appendix A: A Practitioner's Guide to Secondary Business Information Sources -- Appendix B: A Guide to Selected Statistical Packages for Business Research -- Appendix C: Selected Statistical Tables. | |
| 650 | 0 | |a Industrial management |x Research. | |
| 650 | 0 | |a Decision making. | |
| 700 | 1 | |a Cosenza, Robert M., |d 1947- | |
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