Business research for decision making /

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Bibliographic Details
Main Author: Davis, Duane, 1950-
Other Authors: Cosenza, Robert M., 1947-
Format: Book
Language:English
Published: Belmont, Calif. : Wadsworth, c1993.
Edition:3rd ed.
Series:Series in management
The Series in marketing
Subjects:
Table of Contents:
  • Ch. 1. The Role of Business Research in the Decision-Making Process
  • Ch. 2. Scientific Inquiry
  • Ch. 3. Secondary Data Collection in Business Inquiry
  • Ch. 4. Problem and Proposal Development and Evaluation
  • Ch. 5. Fundamentals of Research Design
  • Ch. 6. Foundations of Measurement
  • Ch. 7. Scaling and Instrument Design
  • Ch. 8. Sampling Design
  • Ch. 10. Model Building: Selection and Use
  • Ch. 11. Basic Data Preparation and Analysis
  • Ch. 12. Analysis of Variance and Regression Techniques
  • Ch. 13. Advanced Multivariate Analysis
  • Ch. 14. Ethical Considerations in Business Research
  • Ch. 15. Research Reporting
  • Ch. 16. Evaluation of Business Research
  • Appendix A: A Practitioner's Guide to Secondary Business Information Sources
  • Appendix B: A Guide to Selected Statistical Packages for Business Research
  • Appendix C: Selected Statistical Tables.