Marketing decision making : a model building approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Holt, Rinehart and Winston,
1974.
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| Series: | Holt, Rinehart and Winston marketing series
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| Subjects: |
| Item Description: | Originally published: 1971. |
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| Physical Description: | xi, 720 p. : ill. ; 23 cm. |
| Bibliography: | Index. |
| ISBN: | 0039101517 (Pbk) : |