Sunk costs and market structure : price competition, advertising, and the evolution of concentration /

Sunk costs and market structure : price competition, advertising, and the evolution of concentration /

Guardat en:
Dades bibliogràfiques
Autor principal: Sutton, John, 1948-
Format: Llibre
Idioma:English
Publicat: Cambridge, Mass. : MIT Press, c1991.
Matèries:
Industrial organization (Economic theory)
Game theory.
Advertising > Costs > Mathematical models.
Sunk costs > Mathematical models.
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100 1 |a Sutton, John,  |d 1948- 
245 1 0 |a Sunk costs and market structure :  |b price competition, advertising, and the evolution of concentration /  |c John Sutton. 
260 |a Cambridge, Mass. :  |b MIT Press,  |c c1991. 
300 |a 577 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. [533]-554) and index. 
505 0 |a Part I: The framework. 1. An introductory overview -- 2. The analytical framework I: exogenous sunk costs -- 3. The analytical framework II: endogenous sunk costs -- 4. From theory to measurement -- 5. Econometric evidence. Part II: Setup costs and structure. 6. The evolution of homogenous goods industries -- 7. The limitations of the theory I. Part III: Advertising and structure. 8. The evolution of advertising-intensive industries -- 9. How history matters -- 10. Endogenous advertising outlays and brand proliferation -- 11. The limitations of the theory II. Part IV: How setup costs and advertising interact. 12. Setup costs and structure in advertising-intensive industries -- 13. A complex case. Part V: Summing up. 14. Drawing some threads together. 
650 0 |a Industrial organization (Economic theory) 
650 0 |a Game theory. 
650 0 |a Advertising  |x Costs  |x Mathematical models. 
650 0 |a Sunk costs  |x Mathematical models. 
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