Creative applications : sensory techniques used in conducting packaging research with consumers /
में बचाया:
| निगमित लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
West Conshohocken, PA :
ASTM,
c1996.
|
| श्रृंखला: | ASTM special technical publication ;
1316. |
| विषय: |
विषय - सूची:
- Effects of Food Label Health and Nutrition Claims on Consumer Perceptions / Michael J. Corney, Sylvie Issanchou, Richard Shepherd, Katie Griffin, Chaya Nanayakkara and Beatrice Daillant
- Consumer Use of Package Directions of Varying Formats for Familiar and Unfamiliar Food Products / Petros A. Levis, Edgar Chambers IV, Delores H. Chambers and Mary G. Hollingsworth
- A Novel Method for the Measurement of Noticeability of Package Information / Paul Buckley
- Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach Techniques / Howard Moskowitz, Bert Krieger and Neil Tamber
- Perceiving What Package Designs Express: A Multisensory Exploratory Study Using Creative Writing Measurement Techniques / Jeffrey F. Durgee and Gina Colarelli O'Connor
- Choosing the Best Package: Sensory Scaling Provides Better Guidance / Carol Gunn and Hester Cooper.