Marketing management : strategies and programs /
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
McGraw-Hill,
c1988.
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| Édition: | 3rd ed. |
| Collection: | McGraw-Hill series in marketing
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| Sujets: |
| Description: | "McGraw-Hill international editions" |
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| Description matérielle: | xvi, 427 p. : ill. (some col.) ; 25 cm. |
| Bibliographie: | Includes bibliographies and index. |
| ISBN: | 0070489297 : |