The practical acceptance of the marketing - accounting conventional wisdom in a highly competitive industry /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Parkville, Vic. :
Dept. of Accounting and Business Law, University of Melbourne,
1987.
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| Series: | Working papers in accounting, business law and finance ;
8701A |
| Subjects: |
| Physical Description: | 28 p. ; 30 cm. |
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| Bibliography: | Bibliography: p. 27-28. |
| ISBN: | 0868396559 : |