The creative marketer /

The creative marketer /

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Bibliographic Details
Main Author: Majaro, Simon
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1991.
Series:Marketing series (London, England)
Subjects:
Marketing > Management > Psychological aspects > Handbooks, manuals, etc.
Creative ability in business > Handbooks, manuals, etc.
Psychology, Industrial > Handbooks, manuals, etc.
Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Includes index.
Physical Description:178 p. : ill. ; 24 cm.
ISBN:0750600969
075061708X (pbk.)

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