Concepts of marketing management /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, :
Harper & Row,
[1972, c1973].
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| Series: | Series in marketing management
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| Subjects: |
| Physical Description: | x, 566 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. 541-545. |
| ISBN: | 006045878X |