Marketing management and administrative action /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1983.
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| Edition: | 5th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xii, 468 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0070069492 (pbk.) : |