Stayin' alive through '95 : how to thrive and not just survive /

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Bibliographic Details
Corporate Author: Services Marketing Conference Chicago, Ill.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, c1990.
Series:Proceedings series (American Marketing Association)
Subjects:
Description
Physical Description:138 p. ; 28 cm.
Bibliography:Includes bibliographical references.
ISBN:0877572143 (pbk.)