Creative computer software for strategic thinking and decision making : a guide for senior management and MIS professionals /

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Bibliographic Details
Main Author: Thierauf, Robert J.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1993.
Subjects:
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100 1 |a Thierauf, Robert J. 
245 1 0 |a Creative computer software for strategic thinking and decision making :  |b a guide for senior management and MIS professionals /  |c Robert J. Thierauf. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 1993. 
300 |a xix, 321 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Pt. I. Utilization of Creativity to Improve Managerial Effectiveness. 1. An Introduction to Creativity to Assist Managers. 2. A Look at Managerial Creativity -- Pt. II. Creativity Techniques and Managerial Decision Making. 3. Creativity Techniques Useful to Managers. 4. Creativity and Managerial Decision Making -- Pt. III. Relationship of Computers to Creativity. 5. Creativity as Practiced in an MIS Environment. 6. Creativity Assisted by Computer Hardware and Software -- Pt. IV. Applications of Creativity in Functional Areas of a Typical Company. 7. Creativity in Corporate Strategic Thinking. 8. Creativity in Marketing. 9. Creativity in Manufacturing. 10. Creativity in Finance and Accounting. 
650 0 |a Creative ability in business. 
650 0 |a Decision-making  |x Data processing. 
650 0 |a Strategic planning  |x Data processing. 
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