Creative computer software for strategic thinking and decision making : a guide for senior management and MIS professionals /
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| Format: | Book |
| Language: | English |
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Westport, Conn. :
Quorum Books,
1993.
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Table of Contents:
- Pt. I. Utilization of Creativity to Improve Managerial Effectiveness. 1. An Introduction to Creativity to Assist Managers. 2. A Look at Managerial Creativity
- Pt. II. Creativity Techniques and Managerial Decision Making. 3. Creativity Techniques Useful to Managers. 4. Creativity and Managerial Decision Making
- Pt. III. Relationship of Computers to Creativity. 5. Creativity as Practiced in an MIS Environment. 6. Creativity Assisted by Computer Hardware and Software
- Pt. IV. Applications of Creativity in Functional Areas of a Typical Company. 7. Creativity in Corporate Strategic Thinking. 8. Creativity in Marketing. 9. Creativity in Manufacturing. 10. Creativity in Finance and Accounting.