Creative computer software for strategic thinking and decision making : a guide for senior management and MIS professionals /

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Bibliographic Details
Main Author: Thierauf, Robert J.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1993.
Subjects:
Table of Contents:
  • Pt. I. Utilization of Creativity to Improve Managerial Effectiveness. 1. An Introduction to Creativity to Assist Managers. 2. A Look at Managerial Creativity
  • Pt. II. Creativity Techniques and Managerial Decision Making. 3. Creativity Techniques Useful to Managers. 4. Creativity and Managerial Decision Making
  • Pt. III. Relationship of Computers to Creativity. 5. Creativity as Practiced in an MIS Environment. 6. Creativity Assisted by Computer Hardware and Software
  • Pt. IV. Applications of Creativity in Functional Areas of a Typical Company. 7. Creativity in Corporate Strategic Thinking. 8. Creativity in Marketing. 9. Creativity in Manufacturing. 10. Creativity in Finance and Accounting.