Opportunistic behaviour in business relationship : a synthesis of the transaction cost economics and the network governance structures /

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Bibliographic Details
Main Author: Low, Brian
Corporate Author: University of Western Sydney, Nepean. Dept. of Marketing
Format: Book
Language:English
Published: Nepean, N.S.W. : University of Western Sydney, Nepean, 1996.
Series:Working paper (University of Western Sydney, Nepean. Dept. of Marketing) ; 1996/2.
Subjects:
Description
Item Description:"Paper presented at the 1996 International Conference on Relationship Marketing, Humboldt Universitat zu Berlin, March 29-31 1996"--T.p.
Physical Description:21 p. ; 30 cm.
Bibliography:Includes bibliographical references.
ISBN:1863412638
ISSN:1036-5613 ;