Research traditions in marketing /

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Bibliografiske detaljer
Institution som forfatter: European Institute for Advanced Studies in Management
Andre forfattere: Pras, Bernard, Lilien, Gary L., 1946-, Laurent, Gilles
Format: Bog
Sprog:English
Udgivet: Boston : Kluwer Academic Publishers, c1994.
Serier:International series in quantitative marketing
Fag:
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245 0 0 |a Research traditions in marketing /  |c edited by Gilles Laurent, Gary L. Lilien, Bernard Pras. 
260 |a Boston :  |b Kluwer Academic Publishers,  |c c1994. 
300 |a xxii, 442 p. :  |b ill. ;  |c 24 cm. 
440 0 |a International series in quantitative marketing 
500 |a Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. 
504 |a Includes bibliographical references. 
650 0 |a Marketing research  |x Congresses. 
650 0 |a Marketing research  |z Europe  |x Congresses. 
650 0 |a Marketing research  |z United States  |x Congresses. 
700 1 |a Pras, Bernard. 
700 1 |a Lilien, Gary L.,  |d 1946- 
700 1 |a Laurent, Gilles. 
710 2 |a European Institute for Advanced Studies in Management 
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