The business of multimedia /
The top CD-ROM developers, publishers, distributors, and venture capitalists who comprise the multimedia industry explain their secrets in The Business of Multimedia. Developers reveal how they financed their companies through friends, family, angels, and venture capitalists. They show how they nego...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
New York :
Allworth Press,
c1995.
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| Ämnen: |
| LEADER | 02470cam a2200337 a 4500 | ||
|---|---|---|---|
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| 042 | |a lccopycat | ||
| 043 | |a n-us--- | ||
| 050 | 0 | 0 | |a HD9696.M843 |b U67 1995 |
| 100 | 1 | |a Schuyler, Nina. | |
| 245 | 1 | 4 | |a The business of multimedia / |c Nina Schuyler. |
| 260 | |a New York : |b Allworth Press, |c c1995. | ||
| 300 | |a 238 p. : |b ill. ; |c 23 cm. | ||
| 500 | |a "Everything the developer of CD-ROM interactive multimedia needs to know about cost, distribution channels, financing, content acquisition, licensing, and much more"--Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Contents: 1. The Market for Multimedia -- 2. From Concept to Gold Master Disk -- 3. Gold Master Disk to the Home Computer -- 4. Sales Channels -- 5. Finding Money: Love Money, Angels, and Venture Capitalists -- 6. Development, Affiliate Label, and License Agreements -- 7. Distribution: How to Get Your Product on to the Shelves -- 8. Copyright, Trade Secret, Trademark, and Patents -- 9. Employees and Independent Contractors -- 10. Licensing Preexisting Content -- 11. Licensing Content From Specific Media Industries -- 12. Right of Publicity -- 13. A Final Word From the Developers: What I Would Have Done Differently. | |
| 520 | |a The top CD-ROM developers, publishers, distributors, and venture capitalists who comprise the multimedia industry explain their secrets in The Business of Multimedia. Developers reveal how they financed their companies through friends, family, angels, and venture capitalists. They show how they negotiated their agreements, distribution deals, and licensing arrangements. They disclose which retail sales channels are selling their titles and how they have crafted creative ways to market their products. | ||
| 650 | 0 | |a Multimedia systems industry |z United States. | |
| 650 | 0 | |a CD-ROM industry |z United States. | |
| 650 | 0 | |a Multimedia systems |x Law and legislation |z United States. | |
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