The business of multimedia /

The business of multimedia /

The top CD-ROM developers, publishers, distributors, and venture capitalists who comprise the multimedia industry explain their secrets in The Business of Multimedia. Developers reveal how they financed their companies through friends, family, angels, and venture capitalists. They show how they nego...

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Bibliographic Details
Main Author: Schuyler, Nina
Format: Book
Language:English
Published: New York : Allworth Press, c1995.
Subjects:
Multimedia systems industry > United States.
CD-ROM industry > United States.
Multimedia systems > Law and legislation > United States.
Table of Contents:
  • Contents: 1. The Market for Multimedia
  • 2. From Concept to Gold Master Disk
  • 3. Gold Master Disk to the Home Computer
  • 4. Sales Channels
  • 5. Finding Money: Love Money, Angels, and Venture Capitalists
  • 6. Development, Affiliate Label, and License Agreements
  • 7. Distribution: How to Get Your Product on to the Shelves
  • 8. Copyright, Trade Secret, Trademark, and Patents
  • 9. Employees and Independent Contractors
  • 10. Licensing Preexisting Content
  • 11. Licensing Content From Specific Media Industries
  • 12. Right of Publicity
  • 13. A Final Word From the Developers: What I Would Have Done Differently.

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