Marketing warfare /

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Bibliographic Details
Main Author: Ries, Al
Other Authors: Trout, Jack
Format: Book
Language:English
Published: New York : McGraw-Hill, c1986.
Subjects:
Description
Item Description:Includes index.
Physical Description:viii, 216 p. : ill. ; 21 cm.
ISBN:007052730X (hc)
0070527261 (pbk.)