Marketing warfare /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1986.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | viii, 216 p. : ill. ; 21 cm. |
| ISBN: | 007052730X (hc) 0070527261 (pbk.) |