Marketing planning models /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
North-Holland,
1982.
|
| Series: | TIMS studies in the management sciences ;
v.18 |
| Subjects: |
| Item Description: | Marketing. Mathematical models (BNB/PRECIS) |
|---|---|
| Physical Description: | ix, 276 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0444863699 : |