Pushing the numbers in marketing : a real-world guide to essential financial analysis /

Pushing the numbers in marketing : a real-world guide to essential financial analysis /

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Hlavní autor: Rados, David L., 1933-
Médium: Kniha
Jazyk:English
Vydáno: Westport, Conn. : Quorum Books, 1992.
Témata:
Marketing > Mathematics.
Marketing > Statistical methods.
Managerial accounting.
Managerial economics.
Popis
Fyzický popis:x, 184 p. ; 25 cm.
Bibliografie:Includes bibliographical references and index.
ISBN:0899307361 (alk. paper)

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