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CARM |
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20080205091305.0 |
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911226s1992 ctu b 001 0 eng |
| 010 |
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|a 91047643
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| 019 |
1 |
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|a 8685796
|5 LACONCORD2021
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| 020 |
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|a 0899307361 (alk. paper)
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| 035 |
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|a (OCoLC)25164728
|5 LACONCORD2021
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|a TOC
|b eng
|c TOC
|d TOC
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| 050 |
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|a HF5415.122
|b .R33 1992
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| 082 |
0 |
0 |
|a 658.8/001/51
|2 20
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| 100 |
1 |
|
|a Rados, David L.,
|d 1933-
|
| 245 |
1 |
0 |
|a Pushing the numbers in marketing :
|b a real-world guide to essential financial analysis /
|c David L. Rados.
|
| 260 |
|
|
|a Westport, Conn. :
|b Quorum Books,
|c 1992.
|
| 300 |
|
|
|a x, 184 p. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a 1. First Words. What You Will Find in This Book -- 2. Why You Should Learn Some Economic Theory...but Only a Little. Two Divisions of Economics. Learning Some Microeconomics. Why Is It So Hard to Use Microeconomics? What Microeconomics Offers to a Manager and What It Doesn't Offer. Managerial Economics. Now to Use Microeconomics -- 3. What Every Marketer Needs to Know About Costs. Variable Costs. Fixed Costs. Semi-Variable Costs. Programmed Costs. Avoidable Costs. Traceable Costs. Actual Costs. The Mix of Costs. Marginal Costs. Sunk Costs. Opportunity Costs. How to Classify Costs. Summary -- 4. Elements of Marketing Arithmetic. Gross Margins. Retailing Arithmetic. How to Use Marketing Arithmetic -- 5. Averaged Marginals - What Marginal Analysis Says. The Marginal Principle. Averages. Marginals. Marginals and Averages Are Easy to Confuse. Examples of Marginal Thinking. If Marginal Analysis Is So Great, Why Doesn't Everyone Use It?
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| 505 |
8 |
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|a How to Use Marginal Thinking in Analyzing Marketing Problems -- 6. The Marketing Control Statement. How to Prepare a Marketing Control Statement. Advantages of the Marketing Control Statement. What's Wrong with the Marketing Control Statement? What's Wrong with Using Allocated Costs? How to Use the Marketing Control Statement -- 7. Break-Even Points and Just-Cover Points. The Traditional View of a Break-Even Point. How Marketers Use Break-Even Points. Shortcuts to Figuring Break-Even and Just-Cover Points. How to Use Break-Even and Just-Cover Points. Appendix -- 8. Contribution Analysis - Why Didn't We Make Plan? Two Examples to Get Started. Variance Analysis. Variance Analysis - Another Pass. Variances for Market Size and Market Share. A Wrap-Up. How to Use Contribution Analysis -- 9. Last Words.
|
| 650 |
|
0 |
|a Marketing
|x Mathematics.
|
| 650 |
|
0 |
|a Marketing
|x Statistical methods.
|
| 650 |
|
0 |
|a Managerial accounting.
|
| 650 |
|
0 |
|a Managerial economics.
|
| 852 |
8 |
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|b CARM
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