Ostrow, R., & Smith, S. R. (1988). The dictionary of marketing. Fairchild Publications.
Cita Chicago (17th ed.)Ostrow, Rona, i Sweetman R. Smith. The Dictionary of Marketing. New York: Fairchild Publications, 1988.
Cita MLA (8th ed.)Ostrow, Rona, i Sweetman R. Smith. The Dictionary of Marketing. Fairchild Publications, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.