Marketing challenges, trends and opportunities for New Zealand : an inaugural address delivered on 10 July 1991 /

Marketing challenges, trends and opportunities for New Zealand :an inaugural address delivered on 10 July 1991.

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Bibliographic Details
Main Author: Thirkell, Peter, 1953-
Corporate Author: Victoria University of Wellington
Format: Book
Language:English
Published: Wellington, N.Z. : Victoria University Press, 1993.
Series:Victoria University of Wellington inaugural addresses ; new ser., 11.
Subjects:
Description
Summary:Marketing challenges, trends and opportunities for New Zealand :an inaugural address delivered on 10 July 1991.
Physical Description:35 p. : ill. ; 21 cm.
Bibliography:Includes bibliographical references (p. 34)
ISBN:0864732376 (pbk.) :
ISSN:0112-0360 ;