Marketing research : text and cases /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Winthrop Publishers,
c1979.
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| Subjects: |
| Physical Description: | xiv, 432 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 087626562X : |