Marketing research : text and cases /

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Bibliographic Details
Main Author: McGown, K. L., 1943-
Format: Book
Language:English
Published: Cambridge, Mass. : Winthrop Publishers, c1979.
Subjects:
Description
Physical Description:xiv, 432 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:087626562X :